Marketing in the industrial and engineering sectors has changed dramatically in recent years. As you have probably found, traditional sales techniques, especially cold calling, no longer produce worthwhile sales leads and new customers.
Today, buyers are in control, they will have done their research online and probably know your products and your competitors’ products as well as you do. In order for your audience to want to make contact, you must earn their trust and respect and then follow a clear process that converts and retains them as a customer.
A free workshop, led by MTA members, 4CM Ltd, will guide you through the complexities of inbound and account-based marketing and provide fresh guidance to support the business development activities of MTA members.
The Inbound Marketing for Manufacturers Workshop will be held at Challenge House, Sherwood Drive, Bletchley, Milton Keynes, MK3 6DP on Wednesday 18th September.
[link to 4CM inbound workshop registration/landing page]