With 446 exhibitors displaying their products and services to the 20,171 visitors who came through the doors, MACH covered over 18,300m2 of space through Hhalls 4 and 5 at the NEC.
“The organising team were delighted with MACH2010 – the exhibitors put a lot great deal of effort into their stands, and the halls looked great. To pass the 20,000 visitor mark after such a tough two-years was terrific; we were elated,” said Graham Shearsmith, MACH Exhibition Manager for the MTA.
“More importantly”, Shearsmith continueds, “reaction from the exhibitors was very positive regarding the quality of the visitors, and comments in from visitors focussed on how the show was so innovative and engaging – this feedback is supported through some bumper sales made by exhibiting companies.”
As well as hosting tens of thousands of visitors; MACH2010 also welcomed the Duke of York (the UK Special Representative for International Trade and Investment) who officially opened the show and the Secretary of State for Business, Innovation and Skills, Vince Cable MP, plus his Deputy, Mark Prisk MP, who together took the time to join industry representatives for tours and a roundtable discussion. Not forgetting an appearance from the newly crowned Miss Scarborough 2010!
Paul O’Donnell, Head of External Affairs at the MTA said, “We were very pleased to welcome and engage with such prestigious guests at MACH2010. The Show really demonstrated the importance of manufacturing to Government, as they attempt to rebalance the economy and move the economy into growth. ”
One area the politicians were notably impressed with was the new Education & Training Zone. Launched in 2010, the Zone was a major success at the show with over 1,500 students visiting from schools and colleges across the country. With high profile exhibitors such as the Bloodhound SSC and the AMRC MANTRA truck, students had the opportunity to learn what a career in manufacturing could hold . Seminar speakers including Richard Noble MBE, the former world land-speed record holder, presented to packed seminar theatres, encouraging and inspiring young people to join the industry.
MACH also played host to an international trade mission arranged by the MTA in conjunction with UKTI. The purpose of the mission was to directly expose decision makers from Russia, China and India to senior managers of UK-based manufacturing companies and to introduce UK manufacturing technology and the products UK industry has to offer. Over 135 one-to-one meetings were held providing excellent leads for both international delegates and the UK based companies.
Following on from an economically difficult two-year period, MACH2010 was seen as a barometer of industry – who would exhibit, and who would visit? Everyone knew that market conditions were very different from the 2008 show, but how this would translate into this 98-year-old show was hard to predict.
With aisles full of upbeat visitors and exhibitors reporting million pound deals1, MACH delivered over and above what was expected, and was real success for all involved. We now look forward to the centenary show in 2012!
1 Please note – sales figures from MACH will be released following the compilation of the exhibitors’ survey, currently in circulation.