Full service law firm, Irwin Mitchell, has launched a new trade mark and brand protection service called Brand Accelerator.
Brand Accelerator has been designed to help businesses protect and develop their intellectual property (IP) with a particular focus on trade marks.
It’s a powerful new tool which enables Irwin Mitchell’s IP experts to search hundreds of international trade mark offices to find out which brand names are protected, who owns them and in which country. It can then assist in registering your trade marks and protecting them against use by your competitors around the world.
Why invest in trade mark protection?
IP is a key component of nearly every business, especially in the manufacturing sector, where innovation and the creation of new products and services are key drivers of growth.
Your IP is what makes your business unique and sets you apart from your competition. Trademarks are a crucial component of IP and play a significant role within your overall brand identity.
For example, every business has a name and a logo that should be protected as a registered trade mark. There are many benefits of registration and many risks of not doing so:
- It protects your business identity and boosts brand recognition
- Is often one of the most valuable assets of a business and highly attractive to investors
- If you don’t register your name, someone else might
Protecting your trade marks is therefore one of the most important investments you can make. Through Brand Accelerator Irwin Mitchell can carry out detailed searches and in-depth analysis of global trade mark offices and company and domain name registers to pinpoint any existing, identical or similar brands to yours, thereby helping to determine if your brand can be used or registered as a trademark.
What else can Brand Accelerator help with?
- Launching a new business: Brand Accelerator can help you avoid wasting resources on developing a brand that cannot be used owing to conflicting rights (and also reduce the risk of being sued for infringing third party rights and having to pay damages).
- Acquiring or selling a business: Brand Accelerator can provide a comprehensive due diligence report of all trade marks owned by the business you are buying, along with details of any litigation. And if you ever want to sell, your buyers will ask about your trade mark registrations and how you have protected your brand – it can significantly increase the value of your business if you have done so.
- Undertaking competitor analysis: Brand Accelerator can help you stay ahead of the game by providing insights into your competitors’ brands and their latest naming activities worldwide.
Who is it for and how much does it cost?
Irwin Mitchell works with entrepreneurs and start-ups through to global brands protecting, managing and enforcing their IP. Whatever stage you’re at, we can help you start up, scale up or sell up.
We can provide a full range of options depending on the nature of what is required, including global search and competitor analysis, but prices start from £500.
For more information or a discussion about how Brand Accelerator could work for you, please contact Ben Delaney on [email protected]